A. Andreassen’s footwear is inspired by nature and Scandinavia’s dramatic landscapes, explains founder Astrid
It was never my intention to be a shoe designer. I studied industrial design and went to work for Philips and Nokia. A design competition led me to work for Puma and from that point on my world turned to shoes.
I really enjoy the process of making. I love preparing a sample for a new design, improving it, even tearing it apart in order to put it back together in a better way. My aim is to improve the little things in everyday life.
Nature and Scandinavia’s dramatic landscapes inspire my colours and textures. I was born in Poland but my family moved back to Norway soon after. Then we moved to Japan when I was five and back to Norway for high school. I studied in Paris and am now in the UK. Maybe that’s why I love travelling, yet nothing is more tempting than a lazy night at home.
I am certainly a bit of a contrarian. I love old traditions and craft yet modern architecture and innovation is also a passion. Finding a balance between opposites is the key