Joss & Main began life in the US as a ‘shop the look’ concept – a flash-sales site with interiors inspiration tossed in. Now the formula is to be rolled out in the UK. Where The stateside company has settled into a new London HQ. Why Daily sales are organised as themed collections, edited in-house by Joss & Main. Even if the holistic approach doesn’t appeal, it’s worth looking around the site for carefully curated finds.